Instructor: Adam Kempenaar

Learn how to apply the power of words, pictures, and sounds to tell captivating sports stories through digital media. Adam Kempenaar will cover what makes a powerful story, how to engage your audience, and techniques to build your fan base.

Adam Kempenaar is a professor in the University of Iowa School of Journalism and Mass Communication (SJMC). He teaches a variety of classes, including Sports Social Media Marketing and Audio Production. Previously, Adam was the Vice President of Marketing and Content for the Chicago Blackhawks, where he helped launch and evolve the club’s digital platforms. Adam is a pioneer in sports and film podcasting and has won numerous awards for his digital content work.